Is Graphic Art Better Than The Real Thing?

Spending most of my time among professional designers, I’ve learned that comparing design and art is an assured way to bring up heated arguments and bold statements like:

“Art is meant to give rise to emotions and thought, but it doesn’t solve problems.”

“Design is not an art. Design needs to function.”

The subject that separates physical art and graphic design are extremely complicated to me, and it is something that has been debated for a very long time. Both artists and designers create visuals having a shared knowledge base, but their purpose of doing so is completely different.

Some designers consider themselves artists, but only a few physical artists consider themselves designers. In this post, I’ll try to highlight and compare some defining characteristics of each craft. So, let’s think this post as the beginning of a conversation and be open-minded about it.

The Beginning…

According to me, the clear difference between art and design lies in the first spark of creativity. They both come from separate backgrounds. Art is a demonstration of an entirely new idea, it’s the practice of breathing life into something personal to create an emotional connection between the artist and his audience.

Whereas, design originates from the desire to convey a pre-existing message in the form of a logo, call to action or a strapline.

Art Inspires, Design Motivates

Looking at graphic design or a piece of artwork, what I see is – the intent. An artist usually instills a feeling through his art and allows viewers to relate to it and get inspired by it. Today, the most renowned artwork is considered to be the one that establishes a strong emotional bond between an artist and a viewer.

On the other hand, a designer motivates his audience through an idea, image, a message or action. A designer doesn’t invent things, he tries to communicate something that already exists by keeping its purpose in mind. This purpose motivates people to take action like purchase an item, learn specific information, use a service or visit a location. The most successful designs that I’ve come across delivers a strong message and at the same time drives people to conduct a task.

Art is Interpreted, Design is Understood

So far we’ve learned that both physical art and graphic design are perceived differently by their audience. An artist’s emotion or a viewpoint doesn’t necessarily have a single meaning. An artwork builds a connection with viewers in various ways as it is interpreted differently. We can take an example of Da Vinci’s famous artwork Mona Lisa, over the years there have been various opinions formed about it — some see a grimace in the painting, some see a smile and some see neither. None of the opinions are wrong, it’s just that people have interpreted it in different ways.

A designer, on the other hand, wants his message to be clearly understood by the audience. If graphic design is interpreted in some other way to what the designer actually intended, then it has failed to deliver the message.

Art is a Talent, Design is a Skill

An artist is said to have a natural ability. From a very young age, an artist learns to sculpt, draw, paint and then develop these abilities. There is no doubt that a good artist has the skill, but an artistic skill without talent is just worthless.

On the contrary, a graphic designer builds his skills to create a design. To be a great designer, you don’t have to be an artist. The only thing you need to do is achieve the objective of a design. Some famous designers like Peter Saville and Saul Bass focus on their own personal styles. But for many designers, versatility matters the most.

Conclusion

The difference between physical and digital art can be clear or sometimes unclear, it entirely depends on the way you look at it. But at their most fundamental level, both forms of art have value and can be as forward thinking as an artist’s expanded imagination. In the end, what matters is the person behind the brush or a mouse who determines whether the art is significant or not.

These Are Some of The Most Fascinating Displays of Video Art

Although artists have created moving images since the early 20th century, the concept of ‘Video Art’ is from the 1960s. Video art is frequently viewed as impenetrable abstract and beyond the grasp of ordinary art-lovers. But if you have wanted a way into this strange and fanciful world, here are some of the most fascinating displays of the video art concept.

 

  1. Chicago Millennium Park Fountains

Featured in Chicago’s Millennium Park, Crown Fountain is one of the interactive works of public art and video sculpture. Located in the Loop, this artwork was designed by artist Jaume Plensa and executed by Krueck + Sexton Architects. This 50-foot video towers over smiling or staring tourists as they take pictures while children shriek standing under the water flowing from its pursed lips. This is one of its own kind of art that is worth visit – among many other reasons to see Chicago.

2. Christmas Video Window Projections

This is another fascinating display of video art, perfect for getting into the holiday spirit no matter what your local climate. This stunning LED projector casts amazingly clear videos onto windows that will amaze anyone. Pre-loaded with Christmas videos, you can display them vertically or horizontally to fit any door or window size. You can choose from different kinds of Christmas video and bring the spirit of Christmas to your home. Don’t be surprised if neighbors and passerby stop and linger in front of your house though…comes with the territory.

3. 3D Robotic Billboard in Time Square in New York City

Coca-Cola, the famous beverage brand, came up with the world’s first 3D Robotic billboard in Times Square. This 68-foot by 42-foot billboard consists of 1,760 moving LED screens. Each screen has a different advertisement on display that draws the attention of people who pass by the intersection. It’s so inventive, Guinness World Records awarded Coca-Cola two new records. One is for the first 3D robotic billboard, the other for the largest 3D robotic billboard.

4. 3D Mapping Projection at Dubai Mall

When Coca-Cola company Fanta launched a new campaign in Dubai, the world’s best and biggest Dubai mall wall transformed with a 3D Fanta projection which was deemed the ‘Fanta Chase.’ The main characters run from the kids chasing them for the last drop of Fanta drink.

5. Giant Billboard In London Knows A Lot About The Way People Drive And Feel

This giant and flashy billboard in the Piccadilly Circus of London is installed to target both pedestrians, drivers, and individual passersby. The digital LED billboard screen is 2,600 sq. feet in size and shows 6 ads, featuring 11 million pixels. The billboard has built-in cameras and serves pre-programmed ads for the person driving a vehicle. This billboard also determines the age group, gender, and emotions of pedestrians. According to the company, The Verge, it won’t collect any personal details of passersby.

As you can see, there is video art everywhere. No matter where in the world you call home, there’s sure to be a display of video art concept within traveling distance that’s a must-see if you love this art form.

Copyright Test Tube 2019